Revolutionising the way you find great gifts.

Wide Variety
of Products

Unique Gift

Simple User

Personal Shopping Experience

Through a dynamically generated set of just 10 questions, BOON will be able to give 50 tailored suggestions from a catalogue of 100 million products.

Machine Learning Algorithms

Each subsequent user will receive a faster and more personalised experience than the last, as all actions are tracked and used to improve the machine learning algorithms that power the questions and suggestions.

Dylan John Grey


A recent first-class honours graduate from a Master's degree in Electronic Engineering at the University of Southampton, Dylan is passionate about bringing artificial intelligence to consumer products within an understated, clean user experience.

Mike Oakley


Mike has a keen interest in applying cutting edge technology. As a first-class graduate in Electronic Engineering, he is enthusiastic about producing high-quality and innovative solutions to real world problems.